47% of Canadians over the age of 60 suffer from hearing loss, ranging from the inability to hear certain voices to deafness. A senior with hearing loss may struggle with hearing alarms or telephones, or understanding speech on TV or radio; may be unaware that someone is talking or whispering; and may have a lack of understanding when talking on the phone, if several people are in a large room or many people are talking, or when a speaker’s face can’t be seen.